{"id":674,"date":"2023-05-21T16:14:24","date_gmt":"2023-05-21T14:14:24","guid":{"rendered":"https:\/\/kplus.agency\/\/casestudy\/wellfitness\/"},"modified":"2023-11-23T10:14:27","modified_gmt":"2023-11-23T09:14:27","slug":"wellfitness","status":"publish","type":"casestudy","link":"https:\/\/kplus.agency\/en\/casestudy\/wellfitness\/","title":{"rendered":"Well Fitness"},"content":{"rendered":"

After the COVID-19 year that proved so difficult for the fitness industry, 19 outlets of the Fitness World chain operating in Wroc\u0142aw, Katowice, Kalisz, and Cz\u0119stochowa needed rebranding. K+ was tasked with preparing the chain comprehensively for the new opening, which involved USP, brand positioning, and strategy coupled with extensive rebranding communications, conducting the image-building campaign, and selling the first pool of gym passes.<\/p>\n","protected":false},"author":1,"featured_media":468,"menu_order":0,"template":"","categories":[],"class_list":["post-674","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nWell Fitness - Kplus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kplus.agency\/en\/casestudy\/wellfitness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Well Fitness - Kplus\" \/>\n<meta property=\"og:description\" content=\"After the COVID-19 year that proved so difficult for the fitness industry, 19 outlets of the Fitness World chain operating in Wroc\u0142aw, Katowice, Kalisz, and Cz\u0119stochowa needed rebranding. 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