{"id":682,"date":"2023-05-21T16:13:52","date_gmt":"2023-05-21T14:13:52","guid":{"rendered":"https:\/\/kplus.agency\/\/casestudy\/inglot\/"},"modified":"2023-05-30T16:00:05","modified_gmt":"2023-05-30T14:00:05","slug":"inglot","status":"publish","type":"casestudy","link":"https:\/\/kplus.agency\/en\/casestudy\/inglot\/","title":{"rendered":"Inglot"},"content":{"rendered":"

Launching new sales platforms was another important stage in the expansion journey of the Polish cosmetics brand Inglot. Entering new markets in the e-commerce sector is a great challenge; therefore, the company decided to use outside help and entrust us with developing and optimising the process. K+ was tasked with preparing the network comprehensively for the launch of the brand’s products on new e-commerce platforms and markets, including DE, FR and AUS, which involved supporting sales through influencer marketing and programmatic advertising, driving sales, and monitoring inventory levels across marketplace platforms (including Amazon, eBay, and Zalando), PPC advertising campaigns, product creation, SEO, and localisation for new markets.<\/p>\n","protected":false},"author":1,"featured_media":469,"menu_order":0,"template":"","categories":[],"class_list":["post-682","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nInglot - Kplus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kplus.agency\/en\/casestudy\/inglot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inglot - Kplus\" \/>\n<meta property=\"og:description\" content=\"Launching new sales platforms was another important stage in the expansion journey of the Polish cosmetics brand Inglot. Entering new markets in the e-commerce sector is a great challenge; therefore, the company decided to use outside help and entrust us with developing and optimising the process. K+ was tasked with preparing the network comprehensively for […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kplus.agency\/en\/casestudy\/inglot\/\" \/>\n<meta property=\"og:site_name\" content=\"Kplus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/komunikacjaplus\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-30T14:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kplus.agency\/wp-content\/uploads\/2023\/05\/Mask-Group-60-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2161\" \/>\n\t<meta property=\"og:image:height\" content=\"1156\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kplus.agency\/en\/casestudy\/inglot\/\",\"url\":\"https:\/\/kplus.agency\/en\/casestudy\/inglot\/\",\"name\":\"Inglot - Kplus\",\"isPartOf\":{\"@id\":\"https:\/\/kplus.agency\/#website\"},\"datePublished\":\"2023-05-21T14:13:52+00:00\",\"dateModified\":\"2023-05-30T14:00:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/kplus.agency\/en\/casestudy\/inglot\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kplus.agency\/en\/casestudy\/inglot\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kplus.agency\/en\/casestudy\/inglot\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Case study\",\"item\":\"https:\/\/kplus.agency\/casestudy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inglot\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kplus.agency\/#website\",\"url\":\"https:\/\/kplus.agency\/\",\"name\":\"Kplus Group\",\"description\":\"End-2-End Brand Communications Group\",\"publisher\":{\"@id\":\"https:\/\/kplus.agency\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kplus.agency\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kplus.agency\/#organization\",\"name\":\"Kplus Group\",\"url\":\"https:\/\/kplus.agency\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kplus.agency\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kplus.agency\/wp-content\/uploads\/2023\/05\/Group-229.png\",\"contentUrl\":\"https:\/\/kplus.agency\/wp-content\/uploads\/2023\/05\/Group-229.png\",\"width\":145,\"height\":64,\"caption\":\"Kplus Group\"},\"image\":{\"@id\":\"https:\/\/kplus.agency\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/komunikacjaplus\/\",\"https:\/\/www.instagram.com\/kplus.group\/\",\"https:\/\/www.linkedin.com\/company\/komunikacja-plus\/?originalSubdomain=pl\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inglot - Kplus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kplus.agency\/en\/casestudy\/inglot\/","og_locale":"en_US","og_type":"article","og_title":"Inglot - Kplus","og_description":"Launching new sales platforms was another important stage in the expansion journey of the Polish cosmetics brand Inglot. 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