{"id":687,"date":"2023-05-21T16:12:23","date_gmt":"2023-05-21T14:12:23","guid":{"rendered":"https:\/\/kplus.agency\/\/casestudy\/rakchadzawspak\/"},"modified":"2023-05-30T16:05:36","modified_gmt":"2023-05-30T14:05:36","slug":"rakchadzawspak","status":"publish","type":"casestudy","link":"https:\/\/kplus.agency\/en\/casestudy\/rakchadzawspak\/","title":{"rendered":"#RakChadzaWspak health campaign"},"content":{"rendered":"<p>Prevention is a powerful weapon in the fight against cancer: with early detection, cervical, colorectal or breast cancers are completely treatable. Meanwhile, Poles are reluctant to undergo cancer screening tests. Why? Not for the lack of equipment: they are paralysed by their fear of diagnosis. The Lower Silesian Oncology and Haematology Centre in cooperation with the Onkologika Foundation decided to change this paradigm. In this context, the goal of the campaign our agency was tasked with was clear: to encourage people to undergo tests in a positive spirit, without creating an atmosphere of fear.<\/p>\n","protected":false},"author":1,"featured_media":470,"menu_order":0,"template":"","categories":[],"class_list":["post-687","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#RakChadzaWspak health campaign - Kplus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kplus.agency\/en\/casestudy\/rakchadzawspak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#RakChadzaWspak health campaign - Kplus\" \/>\n<meta property=\"og:description\" content=\"Prevention is a powerful weapon in the fight against cancer: with early detection, cervical, colorectal or breast cancers are completely treatable. 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