Well Fitness
rebranding of a fitness club chain
![Well Fitness](https://kplus.agency/wp-content/uploads/2023/05/1605-max-1-1626x870.jpg)
About the project
After the COVID-19 year that proved so difficult for the fitness industry, 19 outlets of the Fitness World chain operating in Wrocław, Katowice, Kalisz, and Częstochowa needed rebranding. K+ was tasked with preparing the chain comprehensively for the new opening, which involved USP, brand positioning, and strategy coupled with extensive rebranding communications, conducting the image-building campaign, and selling the first pool of gym passes.
![](https://kplus.agency/wp-content/uploads/2023/05/2960-max-1-1200x796.jpg)
![](https://kplus.agency/wp-content/uploads/2023/05/wf-mock-poster2-1-1500x749.jpg)
Campaign results
Our achievements over two months of an intense campaign:
5x (517%)
greater reach of the online campaign than planned
13x (1307%)
more conversions to the sales system than anticipated
1077
passes sold
Nearly 13,5 million
online campaign impressions
![](https://kplus.agency/wp-content/uploads/2023/05/smartmockups_l4qwnw0g-1-1200x797.jpg)
![](https://kplus.agency/wp-content/uploads/2023/05/smartmockups_l4im4hqc-1-1500x995.jpg)
The campaign was nominated in the Golden Arrow 2022 competition
(regional brand campaigns).