Well Fitness

rebranding of a fitness club chain


+ PR


Well Fitness

About the project

After the COVID-19 year that proved so difficult for the fitness industry, 19 outlets of the Fitness World chain operating in Wrocław, Katowice, Kalisz, and Częstochowa needed rebranding. K+ was tasked with preparing the chain comprehensively for the new opening, which involved USP, brand positioning, and strategy coupled with extensive rebranding communications, conducting the image-building campaign, and selling the first pool of gym passes.

Campaign results

Our achievements over two months of an intense campaign:

5x (517%)

greater reach of the online campaign than planned

13x (1307%)

more conversions to the sales system than anticipated


passes sold

Nearly 13,5 million

online campaign impressions

The campaign was nominated in the Golden Arrow 2022 competition
(regional brand campaigns).

Pozostałe projekty

Inglot Inglot


A strong entry into the e-commerce market

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